Marketing & PR

Our marketing professionals can support consortia serving specific needs for a small group of industry participants as well as those tackling big issues with complex components that cross-company, regional, and technical communities. 

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Consumers of specifications are not like other consumers. Every adoption of a specification starts with a conversation with the market.

Developer communities are brought into the fold by allowing them to have a window into the specification work and by listening to the qualified feedback they provide.

From brand generation and messaging to go-to-market strategies to websites to SEO, we provide tailored marketing programs that not only help your consortium tell your story but can also make the process of developing the requirements and technical specifications part of a conversation with the players in your industry.

Market research including barriers to adoption, market feedback, and competitive analysis are all areas where our team can add value.

We stay informed on the latest tools so that we can guide you to the most efficient and effective martech stack for your needs.

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